Reed Wilson
POST MALONE X OREO
7-ELEVEN
“EMOTIONAL SUPPORT PIZZA”
THERE ARE MORE LOSERS THAN WINNERS WHEN IT COMES TO FOOTBALL.AFTER ALL, ONLY TWO TEAMS MAKE IT TO THE SUPER BOWL.THIRTY DON’T. AND A HANDFUL COME PAINFULLY CLOSE. FOR THOSE FANS, SUPER BOWL SUNDAY CAN BE... HARD.
SO INSTEAD OF CELEBRATING THOSE WINNING TEAMS, WE HELPED 7-ELEVEN GIVE FREE EMOTIONAL SUPPORT PIZZAS
TO EVERYONE WHOSE TEAM WASN’T GOING TO THE SUPERBOWL.
WE MADE THE CAMPAIGN PERSONAL, WITH ULTRA-REACTIVE AND TARGETED ADS IN DC, PHILLY, KC, & BUFFALO THE MOMENT THE PLAYOFF GAMES ENDED.WE MADE ADS FOR LOSERS, FOR WINNERS, AND FOR THOSE WE... DIDN’T REALLY KNOW
MADE IN COLLABORATION WITH
THE TALENTED COPYWRITER,
VIC LEE